Applying behavioral insights to insurance products

Text: Beatrice Widmark,

Behavioral Scientist

Recently, Whateverland held a presentation for a health insurance network where representatives from several insurance companies participated. During the lecture we provided insights on how our brain tends to make decisions, common behavior challenges to buying health- and accident insurance and tips on how to solve these challenges. At the end the participants did a workshop exercise where they walked through a behavioral design process, from defining a behavior challenge among their customers to coming up with a solution.

The main thing we emphasized: The key to behavior change is to make desirable behaviors as easy as possible to perform. Other insights and ideas from this very fun and interactive session was: