Sound for nudging to sustainable financial decisions

We are happy to announce that Whateverland will collaborate with Linköpings University to research on sound for behavioral change (”sound nudges”). The project is financed by Vinnova and will extend over two years. 

The overarching aim of the project is to develop knowledge about how to effectively nudge people to change their behaviors towards sustainable actions.

More specifically we will compare the effectiveness of nudges in different sensory modalities (visual and auditory). Auditory information/sound is an almost completely neglected channel of communication and an underutilized tool to create behavior change for consumers of different applications. Thus, this research aims to examine how sound can be used to engage consumers, create behavior change, and ultimately shift behavior towards more sustainable alternatives.

We will start with testing the effectiveness of sound nudges in financial markets, with the purpose of increasing consumers' financial and general wellbeing, but with the aim to go beyond and study it in other areas as well.